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Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

Jason Fincanon




[PDF.qn40] Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

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 | #4533637 in Books |  imusti |  2010-08-13 | Original language:English | PDF # 1 |  9.75 x7.50 x.75l,1.55 | File type: PDF | 288 pages

 | Focal Press

||7 of 7 people found the following review helpful.| Overview of Advertising|By Buffy|This book is not so much a nuts and bolts tutorial of how to put different kinds of ads together as it is a guide to the overall process of advertising using flash. There is very little code in the book. Most of the chapters have the feeling of giving you a overall guide to advertising. For example chapter two is called "Designing Banner Ads" an|From the Back Cover||Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Discover the ins-and-outs involved in the life cycle of a given project, with real-w

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design ...

You can specify the type of files you want, for your device.Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications   |  Jason Fincanon. A good, fresh read, highly recommended.

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