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From Design Into Print: Preparing Graphics and Text for Professional Printing

Sandee Cohen




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 | #504362 in Books |  Cohen, Sandee |  2009-05-28 | Original language:English | PDF # 1 |  9.00 x.80 x7.50l,1.46 | File type: PDF | 336 pages

||5 of 5 people found the following review helpful.| A great book for those designers who know nothing about designing for print|By Aaron Christensen|Having only had one or two forays into designing artwork for professional printing, I must say that I felt completely overwhelmed when confronted by the task of doing a large print project for a client. Sure I knew a lot about the technical aspects of creating a good looking design,|From the Back Cover|A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won't print. The editor of a college paper can't fig

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuf...

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