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The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide

Greg Geracie

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 | #658250 in Books |  Greg Geracie |  2013-08-15 | Original language:English | PDF # 1 |  11.00 x.78 x8.50l,1.77 | File type: PDF | 346 pages

 | The Guide to the Product Management and Marketing Body of Knowledge Prodbok Guide

||2 of 3 people found the following review helpful.| Great addition to your CPM/CPMM study materials and professional reference|By Trout|I used this book (ProdBOK), the AIPMM online course, and a marketing course to study for the CPM/CPMM exam. I liked the ProdBOK best as the information is to the point and presented in order through the PLC and PMF, compared to the marketing textbook which had me flipping all over the place to s|About the Author|Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known org

Setting the Standard for Product Management and Marketing

Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationsh...

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